Contributing Writer

While walking the dog on a recent Sunday afternoon, my mind relaxed, just as I had hoped.  My senses were on high receive as leaves gently released from soaring trees, a slight cool wind whispering through my hoodie.  I was in the moment, and that’s when it came to...

“To Forgive – i.e. To Provide Unprecedented, Valuable Services – Divine.” Alexander Pope, the renowned 18th century English poet, never could have imagined that his famous quote would still resonate in the third millennium.  Demand creation that drives sustainable,...

In my last post, Purpose & the P&L, I alluded to how demand creation and the Attraction model are partially forged, and challenged a few universally accepted words and terms that have become not only prevalent but are often at the root of poor PRG performance. Let’s...

Ask a CEO if they’d like double digit EBIDTA improvement, and most will emphatically answer, “Oh hell yes.” Even better, ask how they might feel about a 5X company valuation. Then, ask that same CEO how they’re going to achieve that improvement, and you will hear...

One of the most interesting parts of my business journey, particularly the last 10 years, has been making the direct correlation between a top dog’s belief system and organizational results.   The following are true stories, each an omen for misguided, destructive...