The CEO’s Frustration … and Salvation
Down deep, you know that you and your organization are better than recent results.
You also know that without sustainable, profitable revenue growth (PRG) – the lifeblood of any business – exposure, vulnerability, irrelevance and finally an obituary is a real likelihood. And if employee engagement, think “organizational fitness” as the larger goal, is not realized, then any hope for competitive advantage is just a mirage.
With that in mind, how prevalent is sameness, the business disease that’s reached epidemic proportions? Consider the following statistics:
Their respective customers were then asked the same question.
CEOs got it wrong
of consumers agreed
And if you think your sales organization is the answer, ask yourself if the following math makes any sense:
of salespeople do not achieve 90% of their annual quota.
Miller Heiman study
Billion spent annually on sales training in the United States.
Still, no one expects you to know the root causes of sameness, poor PRG
However, if the status quo persists, EBIDTA can become (or remain) anemic, damaging the ability to fund capital improvements, and all-important company valuations suffer. People will exist in a world of confusion – a type of organizational A.D.D. – only to erode happiness and profits simultaneously.
When the “horse” (organizational fitness and demand creation principles) precedes the “cart,” as it should, then Sales, Marketing
The Attraction Model is very real, employed by iconic companies including Southwest Air, Atlassian, Tesla, Pixar, Chick-fil-A, Facebook, Costco, Patagonia, Apple, Wegman’s, Cirque de Soleil, Airbnb, and Whole Foods Market. Each “saw what others missed,” a key tenet to demand creation.
Additionally, Sean Stormes has helped many small and mid-market companies break free from sameness and transform into highly successful Demand Creators, some experiencing triple digit increases in both top line revenue and profitability within 12-24 months.
The proprietary and unique architecture
Why not begin immediately, to forge the type of organizational performance you richly deserve?